会展英语 本书特色

    《会展英语(附光盘第2版会展专业21世纪高职高专精品教材)》编著者雷兵、杨晓梅。 本教材从情景对话入手，培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习，而是将职业技能的训练贯穿于英语学习中，使学习者感到明确的职业指向性。 本教材不仅可以作为中高等职业院校会展专业学生的教材，还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。

会展英语 目录

unit 1  preparation for exhibition(展前)  lesson one brief introduction to conventions and exhibitions  section one：lead in  section two：speak and act  section three：intensive reading  section four：read more  lesson two planning the exhibition  section one：lead in  section two：speak and act  section three：intensive reading  section four：read more  lesson three exhibition marketing  section one：lead in  section two：speak and act  section three：intensive reading  section four：read more  lesson four invitation  section one：lead in  section two：speak and act  section three：intensive reading  section four：read moreunit 2  at the exhibition(展中)  lesson one receiving clients  section one：lead in  section two：speak and act  section thfee：intensive reading  section four：read more  lesson two sales presentation  section one：lead in  section two：speak and act  section three：intensive reading  section four：read more  lesson three business negotiation  section one：lead in  section two：speak and act  section three：intensive reading   section four：read more  lesson four signing a contract  section one：lead in  section two：speak and act  section thfee：intensive reading  section four：read more  lesson five organizing activities  section one：lead in  section two：speak and act  section three：intensive reading  section four：read moreunit 3  exhibition follow-up(展后)  lesson one follow-ud businesses  section one：lead in  section two：speak and act  section three：intensive reading  section four：read more  lesson two  exhibition results analysis  section one：lead in  section two：speak and act  section three：intensive reading  section four：read moreunit 4  convention(会议)  lesson one booking a meeting  section one：kad in  section two：speak and act  section three：intensive reading  section four：read more  lesson two preparation for international convention  section one：lead in   section two：speak and act  section three：intensive reading  section follr：read more  lesson three opening and closing ceremony  section one：lead in  section two：speak and act  section three：intensive reading  section four：read more  lesson four notice  section one：lead in  section two：speak and act  section three：intensive reading  section four：read more附录1  主要国际会议、展览行业组织附录2  会展词汇与术语主要参考文献练习参考答案

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