电子商务英语教程 内容简介

　　《高等院校电子商务专业本科系列教材：电子商务英语教程》旨在使读者掌握电子商务专业领域的英语术语，培养和提高读者阅读和翻译专业英语文献资料的能力，《高等院校电子商务专业本科系列教材：电子商务英语教程》由16个单元和补充阅读组成，涵盖了电子商务领域的基本理论、基本知识、基本技术和基本应用，所选话题包括电子商务模式、电子商务营销、电子商务广告战略、支付、互联网协议、供应链、安全问题、法律问题、电子商务经济学、电子商务管理、信息经济、应用问题、移动商务、团购。每主题单元由主课文、副课文、词汇、注解和习题构成。 　　《高等院校电子商务专业本科系列教材：电子商务英语教程》可以作为电子商务专业、信息管理专业、市场营销专业的专业英语教材，也可以作为《电子商务概论》课程的英语教材。

电子商务英语教程 目录

unit 1 electronic commerce theory
　text a overview of electronic commerce
　text b advantages and disadvantages of electronic commerce
unit 2 electronic business model
　text a nine business models on the web
　text b a case： the success of taobao in china
　unit 3 advertising strategies
　text a advertising methods on the web
　text b advertisement strategies
unit 4 electronic marketing structure and direct marketing
　text a overview of electronic marketing structure
　text b direct marketing
　unit 5 electronic commerce payment
　text a electronic money and internet bank
　text b e-commerce payment system
unit 6 internet and protocols
　text a computer networks
　text b the tcp/ip protocol suite
unit 7 supply chain and logistics
　text a supply chain and logistics in electronic commerce
　text b the logistics gaps in china
unit 8 electronic commerce security
　text a electronic commerce security technology
　text b a case： bibliofind company
unit 9 security issues in electronic commerce
　text a internet e-commerce security
　text b creating and maintaining brands on the web
unit 10 issues in the law of e-commerce
　text a the law of e-commerce
　text b other legal issues
unit 1! economics of electronic commerce
　text a interaction of economics and e-commerce
　text b e-commerce changes the economics of search
unit 12 electronic commerce and information economy
　text a the evolving information economy
　text b the information economy and competitive advantage ofenterprises： a value chain analysis
unit 13 application of e-commerce
　text a application of e-commerce in enterprise
　text b the cases of harley-davidson and ge
unit 14 mobile business
　text a mobile payment
　text b a case—paypal
unit 15 electronic commerce management
　text a electronic commerce strategies
　text b designing trust into online experiences
unit 16 group buying and how it works
　text a group buying
　text b does group-shopping work?——the economics of mercata andmobshop
f　urther reading ： e-commerce 2009 （ e-commerce report of u.s.a.）

教材 研究生/本科/专科教材 公共课

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