职通商务英语拓展教程1 本书特色

《职通商务英语拓展教程(1)》由高等教育出版社出版。

职通商务英语拓展教程1 目录

Unit 1 Business KaleidoscopeVocabulary Practice Grammar PracticeReading Practice Writing PracticeBusiness EtiquetteLeisure TimeUnit 2 Business EnterpriseVocabulary PracticeGrammar PracticeReading Practice Writing PracticeBusiness EtiquetteLeisure Time Unit 3 Business PlanVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure Time Unit 4 Business RelationshipVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure Time Unit 5 MarketingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 6 AdvertisingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 7 Retail BusinessVocabulary Practice Grammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 8 BankingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 9 E-BusinessVocabulary PracticeGrammar Practice Reading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 10 Customer ServiceVocabulary PracticeGrammar PracticeReading Practice Writing PracticeBusiness EtiquetteLeisure TimeAnswer Key

职通商务英语拓展教程1 节选

《职通商务英语拓展教程(1)》是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统新颖，适合高职高专经贸商务专业的学生使用。

职通商务英语拓展教程1 相关资料

插图：International Distribution StrategyDistribution is a vital aspect of overseas marketing. Marketers must set up proper channels and anticipate extensive physical distribution problems. Foreign markets may offer poor transportation systems and warehousing facilities —— or none at all. Global marketers must adapt promptly and efficiently to these situations to profit from overseas sales.A distribution decision involves two steps. First, the firm must decide on a method of entering the foreign market. Second, it must determine how to distribute the product within the foreign market through that entry channel. The next auto imports are likely to come from Chinese manufacturer Geely. The firm decided to unveil its initial models at the North American Auto Show in Detroit, where dealers and car buffs could catch the first glimpse of the Free Cruiser and Beauty Leopard. Some dealers took the cars seriously —— and asked for more information about importing and selling them. “What you are seeing is the first stage,”predicts Mike Hanley, a global director for Ernst & Young. “Everybody recognizes that the Chinese car will end up in No,rth America. It's a matter of time.”

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