国际旅游业 本书特色

     钱建伟编著的《国际旅游业(普通高等院校双语系列教材)》是英文版教科书，兼顾理论性与实用性，市场上同类图书较少。全书涉及国际旅游产业概述：酒店及相关服务、目的地管理、国际旅游行为、旅游规划与研究、旅游发展所带来的经济及社会影响。     全书理论结合旅游操作实例，深入浅出，同时，本书的编写也参考了编写人员自身的实际旅游经历，具有较强的实践性。适合旅游院校及相关院校旅游专业开设旅游概论双语课课程使用。     

国际旅游业 内容简介

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国际旅游业 目录

chapter 1 introduction to international travel and tourism
  learning objectives
  introduction
  definition of tourism
  characteristics of tourism
  factors influencing tourism
  definition of international tourist and international tourism
  development of international tourism
  restrictions on international travel
  international tourism organizations
  review questions
  internet exercises
chapter 2 themes in tourism
  learning objectives
  introduction
  adventure tourism
  business tourism
  cruise tourism
  culinary tourism
  cultural and heritage tourism
  dark tourism
  ecotourism
  educational tourism
  event tourism
  farm tourism and agri-tourism
  film-induced tourism
  health, wellness and spa tourism
  medical tourism
  religious tourism
  rural tourism
  senior tourism
  shopping and retail tourism
  sports tourism
  urban tourism
  wildlife tourism
  review qusetions
  internet exercises
chapter 3 attractions and entertainment
  learning objectives
  introduction
  historical background
  definition and typology of an attraction
  amusement and theme parks
  animal attractions
  events as attractions
  historic places/sites
  museums
  non-purpose-built attractions
  destinations
  attributions of attractions
  review questions
  internet exercises
chapter 4 lodging and commercial foodservice
  learning objectives
  introduction
  lodging
  commercial foodservice
  review questions
  internet exercises
chapter 5 transportation
  learning objectives
  introduction
  travel by air
  travel by train
  travel by car
  travel by bus and coach
  travel by bicycle
  travel by water
  review questions
  internet exercises
chapter 6 business of tour operations
  learning objective
  introduction
  what tour operation do
  main categories of tour operation
  putting the package together
  contracting
  tour operators' strategies
  review questions
  internet exercises
chapter 7 tourism impacts
  learning objectives
  introduction
  key perspectives of tourism impacts
  economic impacts
  economic instability
  socio-cultural impacts
  environmental impacts
  review questions
  internet exercises
chapter 8 market concept and international tourism marketing
  learning objectives
  introduction
  definitions of marketing
  definition of tourism marketing
  importance of marketing focus
  tourism and international marketing
  destinations in the global market
  evolution of marketing and tourism marketing
  swot analysis
  strategy
  marketing mix
  review questions
  internet exercises

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旅游 旅游理论与实务 旅游学理论

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