全球化时代的中国篮球:治理、市场与文化:governance, market and culture 内容简介

　　Chinese sports are developing under verycomplex and unique political， economic， andcultural circumstances in the global age. This studyaims to investigate the process of globalization inbasketball through an examination of itsmultidimensional manifestations. The study alignsitself with George Ritzer' s conceptualization ofdichotonuzing the process of globalization intogrobalization and glocalization. On that basis， thetrajectory of basketball globalization in China isidentified as the result of a contextual andcompeting interplay between the penetration ofthe NBA and the consequent engagement ofChinese basketball.A qualitative methodological approach wasconducted to achieve the research aim. Data werecollected from a number of sources， includingofficial documents and semi-structured interviewswith relevant basketball participants. The studyreveals that globalization and basketball in China，in the political and institutional dimension. is aconflicting process. The universalization of theNBA' s govemance model could not be fully assimilated due to the centralization of power in the Chinese govemment， which is hindenng the further professionalization and marketization of basketball. In the economic dimension， the globalization process is seen to interplay with the local basketball market， which is growing thanks to the adaption of the NBA' s marketing strategies.In the cultural dimension， the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture.while resistance from both the state and the Chinese people has risen. creolizing the globalization of basketball culture in China.

全球化时代的中国篮球:治理、市场与文化:governance, market and culture 目录

Chapter l． Introduction
1． 1 Globalization and Sport in China
1．2 Research Aim and Objectives
1． 3 Thesis Structure

Chapter 2． Theorizing the Global-Local Nexus
2． 1 Introduction
2． 2 Definition of Globalization
2． 3 Globalization and Sport
2． 4 Grobalization/Glocalization Theory and Sport Studies
2． 5 Theoretical Framework and Research Questions
2． 6 Conclusion

Chapter 3． Methodology
3． 1 Introduction
3． 2 0ntology and Epistemology
3． 3 Methodological Considerations
3．5 Reliability， Validity， and Ethical Considerations
3． 6 Research Design
3． 7 Conclusion

Chapter 4． Historical Overview
4． 1 Introduction
4． 2 Development of the NBA
4． 3 Sport Development in the PRC
4． 4 Conclusion

Chapter 5． Globalization and the Governance of Chinese
Basketball
5． 1 Introduction
5． 2 The Grobalization of the NBA and the Intemationalization
5． 3 Glocalization and the Professionalization of Chinese
5． 4 Conflicting Globalization： A Professional Sports League with
Socialist Characteristics?
5． 5 Conclusion

Chapter 6． Globalization and the Chinese Basketball Market
6． 1 Introduction ．．．．．．．．．．．
6． 2 Grobalization and the NBA's Chinese Marketplace
6． 3 Glocalization and the Emergence of an Indigenous Basketball Market
6． 4 McDonald's or Shanghai Food?
6． 5 Conclusion

Chapter 7． Globalization and Chinese Basketball Culture
7． 1 Introduction
7． 2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture
7． 3A Resistant Voice from Above ： The Nation's Culturalization of Chinese Basketball
7． 4A Resistant Voice from Below： the Grassroots ' Ethos and the Glocalization of Chinese Basketball Culture
7． 5 Conclusion

Chapter 8． Conclusion
8．2 Contribution to Theory
8． 3 Research Limitations and Recommendations
Appendices
Interview Schedule A
Interview Schedule B
Interview Schedule C
Bibliography
Acknowledgement

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