题文

阅读理解

Kids are bombarded(攻击) with advertisements from every possible source: boards, clothes, walls, TV, websites and radios. Often, even though kids don't have their own income yet, this advertising is aimed directly at them.      Many parents have no idea that their 3-year-old children like McDonald's golden arches. Morns and dads are also shocked when their 12-year-old children insist on(坚持) having Nike sports shoes. The businessmen give kids the message: This product is for you. This is what you need. Nothing else will satisfy you.      How can parents better understand and guard against this?      Scientists show that children are a rich market for business. How much money is spent on promotion(推销活动) to children each year? And what are kids spending their money on?      When finding out what businessmen do to persuade your children to want something, you should know how to teach your kids the ins and outs of buying and saving. For example, try a couple of family activities, and read through some helpful tips. Businessmen have more than one way to win a child. Will the world of advertising change for your child as he or she grows older?

1. Where can kids see or hear the ads?     ________________________________________________________ 2. Why do the businessmen like to spend much on promotions to children?     ________________________________________________________ 3. What will 12-year-old children do after they are bombarded With ads?     ________________________________________________________ 4. What's the message that businessmen give children?     ________________________________________________________ 5. What should parents do to guard against ads?     ________________________________________________________

题型：阅读理解  难度：中档

答案

1. They can see or hear them on boards, clothes, walls, TV, websites and radios. 2. Because children are a rich market. 3. They will insist on having special kind of products. 4. This product is for you. This is what you need. Nothing else will satisfy you. 5. They should know how to teach their kids the ins and outs of buying and saving. For example, try a     couple of family activities, and read through some helpful tips.   答案不唯一

据专家权威分析，试题“阅读理解 Kids are bombarded(攻击) with advertisements from e..”主要考查你对  社会现象类阅读  等考点的理解。关于这些考点的“档案”如下：

社会现象类阅读

考点名称：社会现象类阅读

• 社会现象类阅读：
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• 描述社会现象英语：
  安居工程 housing project for low-income families
  安居小区 a neighborhood for low-income families
  保障妇女就业权利to guarantee women’s right to employment
  补发拖欠的离退休人员统筹项目内的养老金 All back pension entitlements have been paid for the retired covered by the overall government plan.
  裁定保险赔偿 adjudication of benefits
  城镇居民最低生活保障 guarantee of subsistence allowances for urban residents
  城镇社会保障体系the social security system in urban areas
  城镇职工基本医疗保险制度the basic medical insurance system for urban employees
  大力推行个人助学信贷 Personal loans to finance education should be vigorously promoted.
  待业人员 job seekers
  待遇优厚的工作 a well-paid job
  单亲家庭 single parent family
  定向培训 training for specific posts
  独生子女 the only child
  对保障方案进行精算评估 Security programs should undergo actuarial review.
  对口扶贫 provide poverty alleviation aid to the designated sister regions
  福利分房 buy a benefit-oriented apartment from the organization one works with
  岗位培训 on-job training
  个人自愿计划 voluntary private plans
  工伤保险制度the on-job injury insurance system
  工资收入分配制度the wage and income distribution system
  关系国计民生的大事 matters vital to national well-being and the people’s livelihood
  关心和支持残疾人事业 Programs to help the physically and mentally challenged deserve our care and support.
  关心老龄人 care for senior citizens.
  国企下岗职工基本生活保障 guarantee of basic cost of living allowances for workers laid off from state-owned enterprises
  过温饱生活 live a life at a subsistent level
  合理调整就业结构to rationally readjust the employment structure
  后勤服务社会化 make logistic services independent in their operation
  基本养老金basic pensions
  计划生育责任制 responsibility system of family planning
  加快住房分配货币化进程 capitalization process of housing distribution/allocation
  加强计划生育工作 further improve family planning
  加强舆论监督 ensure that the correct orientation is maintained in public opinion
  家庭美德 family virtues
  建立集体合同制度to establish a group contract system
  建立市场导向的就业机制to establish a market-oriented employment mechanism
  建立新型的劳动关系to establish a new type of labor relations
  教育程度 educational status; education received