题文

阅读理解。

Every day, we can see ads all around us. Some are in English, others are in Chinese. Look at your own bags and clothes. Often bags and clothes show the name of the company that made them. This is a popular form (形式). A special picture or symbol called logo (标识) is sometimes used. Logos appear on many products. They are popular because when you see a logo, it is difficult to forget that product or company. All ads are designed to make people buy a product. It is common to see ads on TV and hear them on radio.      Most ads are very short. Sometimes the advertisers ( 广告人) use a short sentence that is easy for people to say and remember. Li Ning, for example, has a simple sentence that is used all over China, "Everything is possible". Ads also use funny situations sometimes. An ad for a kind of ice cream, for example, might show a group of young people who are having fun. The young people are all eating the ice cream. Advertisers are saying to you, "Why don't you buy this kind of ice cream and be like these people? You can be young and modern."      You might think that ads are not aimed at you, but the next time you buy ice cream, ask yourself this question; Why am I buying this special product?

1. From the passage, we know that __________.

A. all the ads around us are written in English B. many clothes have the name of the company that made them C. most ads are very long D. eating ice cream can make a person young and modern

2. Advertisers would like to use the logos that are __________.

A. easy to forget B. difficult to understand C. easy to remember D. difficult to remember

3. How many ad examples are there in the second paragraph (段落)?

A. One. B. Two. C. Three. D. Four.

4. The passage mainly tells us about __________.

A. ads around us B. logos around the world C. products in our daily life D. disadvantages of ads

题型：阅读理解  难度：中档

答案

1-4     BCBA

据专家权威分析，试题“阅读理解。 Every day, we can see ads all around us. Some ar..”主要考查你对  广告布告类阅读  等考点的理解。关于这些考点的“档案”如下：

广告布告类阅读

考点名称：广告布告类阅读

• 这类阅读的文本主要选取的是广告、布告类的文本类型，贴近生活和实事，时尚元素较多。因此他相对来说距离学生生活较近，对学生的时事敏感度要求也比较高。

• 广告布告类阅读注意事项：
  1. 品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。
  2. 要特别留意广告中包含的数字、联系人、地址等。
  3. 要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或至少是一部分内容的概括。