题文

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind. In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong. When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development. 小题1:Why are trade names protected by law in many countries? A．To make companies pay for naming service. B．To help people choose the best products. C．To present good images of the products. D．To prevent good images from being copied. 小题2:What can we learn from the passage? A. Many companies care about the cost of finding the right names. B. Creative trade names can help companies to have a larger sale. C. The government often does business with naming companies. 小题3:What’s the best title for the passage? A．The Importance of Right Brand Names B．The Development of Names C．The Rules of Naming D．The Methods of Choosing Names

题型：阅读理解  难度：中档

答案

小题1:D 小题2:B 小题3:A

试题分析：这篇文章讲述的是一个恰当的商标名在商业上有着非常重要的作用，与一个公司的成功有着很大的关联。 小题1:细节题。根据文章In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying.可知，在许多国家，商标名由法律保护，是为了防止其他公司抄袭。故选D 小题2:细节题。根据文章Successful companies know how important the right brand names are for their development.可知，好的商标名能够帮助公司更好的销售产品。故选B 小题3:主旨题。这篇文章讲述的是适当的商标名对一个公司的重要性。故选A 点评：议论文的作答，重在理解作者的感情色彩，作者所持有的观点。首先对文章的大致意思进行了解。对于细节题，学生在理解全文的基础上要对题目中关键字在文章中迅速定位，找到相对应的出处，答题比较问题中的陈述与原意的区别细心作答。

据专家权威分析，试题“The right name is important in the business world. All you ..”主要考查你对  社会现象类阅读  等考点的理解。关于这些考点的“档案”如下：

社会现象类阅读

考点名称：社会现象类阅读

• 社会现象类阅读：
  这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。
  题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。

• 描述社会现象英语：
  安居工程 housing project for low-income families
  安居小区 a neighborhood for low-income families
  保障妇女就业权利to guarantee women’s right to employment
  补发拖欠的离退休人员统筹项目内的养老金 All back pension entitlements have been paid for the retired covered by the overall government plan.
  裁定保险赔偿 adjudication of benefits
  城镇居民最低生活保障 guarantee of subsistence allowances for urban residents
  城镇社会保障体系the social security system in urban areas
  城镇职工基本医疗保险制度the basic medical insurance system for urban employees
  大力推行个人助学信贷 Personal loans to finance education should be vigorously promoted.
  待业人员 job seekers
  待遇优厚的工作 a well-paid job
  单亲家庭 single parent family
  定向培训 training for specific posts
  独生子女 the only child
  对保障方案进行精算评估 Security programs should undergo actuarial review.
  对口扶贫 provide poverty alleviation aid to the designated sister regions
  福利分房 buy a benefit-oriented apartment from the organization one works with
  岗位培训 on-job training
  个人自愿计划 voluntary private plans
  工伤保险制度the on-job injury insurance system
  工资收入分配制度the wage and income distribution system
  关系国计民生的大事 matters vital to national well-being and the people’s livelihood
  关心和支持残疾人事业 Programs to help the physically and mentally challenged deserve our care and support.
  关心老龄人 care for senior citizens.
  国企下岗职工基本生活保障 guarantee of basic cost of living allowances for workers laid off from state-owned enterprises
  过温饱生活 live a life at a subsistent level
  合理调整就业结构to rationally readjust the employment structure
  后勤服务社会化 make logistic services independent in their operation
  基本养老金basic pensions
  计划生育责任制 responsibility system of family planning
  加快住房分配货币化进程 capitalization process of housing distribution/allocation
  加强计划生育工作 further improve family planning
  加强舆论监督 ensure that the correct orientation is maintained in public opinion
  家庭美德 family virtues
  建立集体合同制度to establish a group contract system
  建立市场导向的就业机制to establish a market-oriented employment mechanism